This examination consists of four sections: Print or type clearly your response to each question.
Importance of international marketing strategy. In fact, problems mentioned by them are the biggest headache and trouble maker for most international enterprises, thus marketing strategies enable companies to find out how and where to develop.
As Hill sees the marketing strategy in international business, nowadays, process of the global economy and liberalizing of investment environment result in many global markets becoming extremely competitive, in order to get more profit in such an international environment, a company should have a very clear marketing strategy which cares a lot about its position.
In all models of marketing strategies, international marketing strategy is a very large part and it affects other part of strategies to a international company in a certain degree.
As Mann has minted out, more and more organizations take the whole world as their market with the quickening process of globalization in the past decades, the role and effective marketing strategies in different geographic market-places become a greater need for them to analyses caused by the growth in the globalization of business and markets.
How to make a competitive marketing strategy. From the very start, how to make a competitive marketing strategy is always the problem which international companies have to face. As Kathleen has pointed out, a strategic analysis is the most important of all; it starts by setting the generic strategies which are hypotheses in the industry and finding out the main success factors which are related to each strategy.
Then consulting teams in the company should check their understanding of those marketing strategies by comparing them with documented facts. According to them, enabling the success of marketing strategy in action should from the very top managers to individuals lower down as resources and competences which are crucial in this process are controlled by them.
All organizations are subject to increasing levels of change. Peugeot Company was established in France in and now it has become one of the ten biggest car manufactures in the world.
In order to explore the market, Peugeot invested in Guanos, China, init failed and left China in The main reason is lack of competitiveness of its products. On the other hand, Dingdong Peugeot was created in China.
From the external environment, four pieces of information are very clear: Thirdly, personal incomes are increasing. By analyzing and summarizing Peugeot marketing strategies, there are four main marketing strategies related to its operations: Secondly, it cuts prices to boost sales.
Thirdly, it offers an effective on-line sale channel. Finally, it tries to improve customer service all the time. In conclusion, there is no doubt that marketing strategy plays a crucial role in international enterprises.PERODUA INTRODUCTRY The automotive sector is a key industry in a Malaysian economy.
There are given major challenge facing the automotive manufacturing, in exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector. PERODUA INTRODUCTRY The automotive sector is a key industry in a Malaysian economy.
There are given major challenge facing the automotive manufacturing, in exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector.
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